Software built for the way your business actually runs.

Software that saves you time, saves you money, and makes your life easier. Tell me where the headaches are. I'll build the fix.

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What's possible

A few of the things I could build for you.

The booking system that stops double-bookings

Scheduling that knows your tables, chairs, or appointment slots, so two customers never land in the same one.

Inventory that texts you before you run out

Track what's on your shelves and get a heads-up when you're low, before a customer asks for something you can't sell.

The six hours a week you do by hand

The spreadsheet you rebuild every Monday, the invoices you retype, the orders you re-enter, handed to software that just does it.

One screen instead of five tabs

Your sales, your bookings, your numbers, pulled into a single dashboard you can read at a glance.

These are just examples. Yours would be something else, built for how your business actually works, once I've seen it.

Who you're working with

Hi, I'm Elias.

I'm a New York-based engineer. I studied computer science at the University of Michigan and have spent the last few years building software at startups around the city.

I'm putting that down to focus on something I care about more: building custom software for the small businesses that make New York work: the practical, made-just-for-you tools the big software companies never bother with.

If we work together, you're not handed off to an agency or a junior contractor. You get me, start to finish.

Stonk Daily

Live on the App Store

An AI-powered stock-market briefing app. I designed it, built the app and the backend, set up the payments, and ship it, entirely on my own. Proof I can take an idea all the way to a real product people pay for.

Live on the App Store Paid subscriptions Built & shipped solo

See it for yourself →

How it works

Low commitment, until it isn't.

We talk

A quick, no-pressure conversation about your business and where the headaches are. Often right at your counter.

I show you something real

When it makes sense, I'll put together a quick working prototype, so you can see the idea running, not just hear about it. I'd rather show you something works than just talk about it.

I build it

Once it's right, I build the full thing and stay on to make sure it works the way you actually need it to.

Let's talk

Tell me about your business.

Tell me what's eating up your time. If software can help, I'll show you what's possible.

Email me → Call or text

elias@hoffner.nyc
(914) 246-4060